If there is one simple truth you must understand it is this, "If they are trying to sell you something, they want your money and will tell you anything if it helps them get it". The food storage market is 100% unregulated and is full of misinformation, deception and outright lies.
Normally any company selling you a product wants to try to compete in a direct way with there competitors. As a consumer this generally means that you get a better product and value overall. However this is not how the food storage market works. Food storage companies pray on the most basic of human emotions, Fear, Security, Survival. Because of this focus they never have had the consumers best intentions in mind. Food Storage companies will sell you a truck load of packaged food, tell you it will last forever and then wish you luck in the oncoming apocalypse with no care in the world for you as an individual and hoping you never understand what they actually have delivered.
Compounding this problem is the rise of Ecommerce. Anyone now can go and make a website and sell vapor. Oh sure you will have a product delivered but not from the seller. 90% of food storage comes from manufacturing plants where they mix and package generic food stuffs and slap a cute label for your food storage company of choice on the package and sell you the same crap you can get from most any other seller. In fact most food storage companies use the same recipes, packaging and formulations as the just add water soup mixes you find in your mega mart.
The food storage market is driven 100% by social and economic factors. In fact when we have recessions, tragedies, wars, elections and natural disasters food storage company sales skyrocket. When people are reserved and the economy is slow food storage companies boom. This has lead to the problems of oversaturation and this directly effects you as a consumer. With the boom and bust nature of food storage companies you have people who have no place in this industry selling you food jumping in with both feat and dumping a bunch of soup mix into a bag with a cute brand on it and selling it as a premium. You also get the short sighted people thinking thats its a money train to ride forever and there companies die when living is good for the rest of us.
Food storage companies live and die by there online presence and the food storage market place is the most cutthroat place for online marketing there is. These companies constantly are tiring to produce content, marketing and sales strategies to drive you as the consumer to make a purchase. These companies spend tens of thousands of dollars a month on SEO and Google Ads trying to out do each other in the attempt to be highest in the rankings for search results so they have a better chance of getting your dollar. This means that your spending more and more and getting less and less as a consumer in the way of actual food.
The long and short of all of this is that there is no prepackaged food storage company in the market place that genuinely has your interests in mind. Most of the owners of these companies are so diluted in the mindset of prepping and hording that there companies are just a way to feed there addiction, or on the other side you get nothing but a blind corporation selling you the cheapest and highest profit margin items they can source.
You the consumer must educate your self and in some cases do the work your self to properly prepare healthy food with realistic expectations and a balanced approach.Back To Top